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首页 >> 博客 >> My understanding of China stock photo market
My understanding of China stock photo market
发表时间:2016-02-21:发布者:水塔山

At this Sunday afternoon, after uploaded several photos to Getty Images, ShutterStock and Alamy, and before the important match between Beijing Basketball Team vs. Xinjiang, I decided to write something about China stock photo market especially for stock photographers outside of China, to help you understand the market here, and to maybe help me understnad more of you.

I'm drafting and below points come to my mind so far:

  • stock photo market in China
  • Major players of this market
  • Whose works are selling here
  • demands and best selling
  • local photographers
  • piracy
  • misc

I'll post and discuss with photographers at the forum http://www.microstockgroup.com/general-stock-discussion/my-understanding-of-china-stock-photo-market/msg445828/?topicseen#new

DISCLAIMER

Everything in this article is only my point of view, and I learn my English in China, so there might be language understanding issues, or limitations of my understanding of China market.

ABOUT ME

I'm a hobbyist stock photographer contributing to several agencies including but not limited to Getty Images(traditional gettyimages.com and microstock--iStockphoto), ShutterStock, Alamy, Fotolia, VCG(local China agency), and etc. I am based in Beijing, and I've been to a few countries like USA, UK, Australia, and etc., I get to know many stock photographers all over China via my blog, which makes me heard their stories in stock photo market.

OK, let me begin my little report here.

Stock photo market in China

  • like in your countries, stock photo market is a small niche market in China
  • commercial photo market is big, or huge, but stock photo is quite small
  • according to Canon CEO, there were over 70 million DSLR sold in China, which means a lot of photographers.
  • commercial photography including wedding, convention, baby are probably most consumed here.

Major players in China market

  • Creative: VCG(Getty distributor), Quanjing, Gaopin, DFIC, 1tu, HelloRF(ShutterStock), Fotolia, and etc.
  • Editorial: VCG, DFIC, Xinhua, Quanjing, 1tu, and etc.

Whose works are selling here: almost everyone, all traditional,most of micro, either direct or via distributor.

Demands and best selling:

  • people images: both Chinese and foreign people images are selling well
  • roads: car companies are buying road images for their commercials, big demands, high prices
  • cityscape: international cities and landmarks are selling well
  • video: not much compare to still, but growing

Local photographers: I did annual local stock photographer survey for a few years, you can click this link to see the results of each year  http://www.tukusheying.com/info/es_t_20160122103213.html  Two points to mention: 1.two photographers claimed their income for 2015 are more than USD150,000. 2.an artist claimed he/she got more than USD15,000 from one of his content during 2015.  As the survey is anonymous, I can not tell they're true or not.

Piracy: yes, their are piracy problems, and there are a lot of cases going on each year, as far as I know VCG and Quanjing and some production companies sued many companies who use piracy copies and won most of them.

misc:

  • Foreign photographers made and are making a lot of money from China, a few records for your reference: a photographer from Europe ranked No.1 in terms or earning on individual basis for several consecutive years. A company run and owned by an American is the No.1 stock photo production company in China in terms of revenue.
  • 2 listed stock photo companies in China now, at least one more is coming
  • language barrier blocked a lot of good/great & diligent photographers from contributing to foreign agencies
  • some websites were blocked here including Gettyimages.com and www.shutterstock.com
  • part of foreigners are making ridiculous money here, like football players and English teachers, why you/I like photography?
  • More and more foreigners are coming here, staying here and getting green card, and they can speak mandrine......
  • 93:104, Beijing lose, Xinjiang win 

Well, I think that's all for today, thank you for reading.

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