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首页 >> 业界信息 >> 500px提高分成后又降低分成
500px提高分成后又降低分成
发表时间:2016-04-01:发布者:水塔山

500px刚刚推出marketplace的时候,分成是30%,遭到摄影师的一致抵制,迫于压力,将提成提高到70%。如今,500px发出邮件通知,再次将分成降低,独家变成了60%,非独家变成了30%。

以下是邮件原文:(注:本人不是500px摄影师,以下为转载,不保证准确性)

We’re writing to let you know about some changes that will affect the photographer royalty rate and the 500px Marketplace licensing tiers. We are honored that you have chosen 500px to represent your work, and that is why we are notifying you in advance of these changes.

We’ve learned a lot in our two years of running the 500px Marketplace. Since its launch in March 2014, the number of sales and clients have outperformed our projections. We want to grow this business even bigger, for your sake and ours, and we are investing in international expansion and improved technology to attract even more clients.

As we look toward doing that, we need to make some changes to ensure we will continue to be a healthy business that can deliver for our clients and for our contributors. We are changing the photographer royalty rate to ensure the sustained growth of 500px. We are also restructuring our licenses to increase market competitiveness and broaden our customer base. These changes will come into effect on April 4, 2016.

Why we’re making these changes

The pricing and licensing restructure

We’ve solicited a lot of feedback on what we need to do to meet our licensing clients’ needs and to be competitive in the market in order to grow licensing sales. We are adjusting our pricing and license structure in order to fit the market’s needs. This will also give our stock buyers more flexibility, facilitating a greater number of your photos sold.

The royalty rate

We’ve been learning what it takes to operate and grow an online marketplace. With expanding technology development, legal management and marketing efforts, we incur costs to showcase the marketplace and attract new buyers. While we want to give photographers the best possible royalty rate, and so launched with the 70% commission, we've learned that the reality of running a stock marketplace requires a different structure. We still believe it is important to reward the creators, which is why we will continue to give you an industry-leading royalty rate of 60% on images exclusive to 500px, while moving to a 30% rate for non-exclusive images.

What you need to know

We will be testing prices for the standard licenses of the Core and Prime collections to validate our price offerings starting on April 4. This will take place over a period of a few months. You may observe prices changing during this testing period.

We will be unbundling Multi-Seat and Unlimited Print license add-ons from the standard license that applies to both Core and Prime collections. Stock buyers who need these licenses will now pay an additional fee.

We have created a series of licenses add-ons, which includes Items for Resale and a new Extended Legal Warranty, available for an additional fee.

We are increasing the size of the Web Ready license from 1500 pixels to 1800 pixels on the longest side.

We are moving from one royalty rate for all content to a rate based on the exclusivity of your images. This will help us build a stronger collection to market to buyers.

Royalties are not paid to photographers on the Extended Legal Warranty, as 500px is taking sole responsibility for its associated risks.

All prices in USD
What you should do

Go to your Photo Manager and mark any exclusive photos to ensure the highest royalty rate available.

We recognize this is a lot of change, and that it may affect your decision to license your photos through 500px. You may not be happy about these changes, but please know that we weighed all of the options very carefully before making this decision. This will help us keep our community and marketplace growing and sustainable, and help us become more competitive in the licensing market. We consulted with some of you before making these changes to get your input, and if you would like to share your personal feedback, please reach out to our Customer Excellence team at help@500px.com.

Thank you for being a valuable member of the amazing 500px community. We look forward to our continued partnership as we grow the 500px licensing business with you.

Andy Yang
500px CEO

Kelly Thompson
500px Marketplace VP
Copyright © 2016 500px, All rights reserved.

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500px
20 Duncan St
Toronto ON Canada
M5H 3G8

MSG上的部分摄影师们又开始了新一轮的抵制500px活动,具体可以google boycott 500px。

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